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Article

29 Jun 2011

Author:
Alex Y. Vergara, Philippine Daily Inquirer

A first–Vuitton works with PH group for needy kids

Dubbed as “Partnership for Children’s Futures,” [Louis Vuitton], through its intellectual property department, is donating $500,000 to SOS [Children’s Villages] over...to be divided among the NGO’s key education and intervention programs in four developing countries: China, Vietnam, the Dominican Republic and the Philippines...It marks the first time LV is donating to charity in the Philippines in a major way...[T]he amount aims to support families at risk of abandoning their children or making them work due to extreme poverty...“Since the money came from our fight against counterfeits, it was particularly relevant for us to support children’s education,” he said. “Again, it’s a way to keep kids away from child labor, which is one of the ill effects of counterfeit activities.” [said Jean Baptiste Debains, president of LV in Asia-Pacific]