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Article

8 Aug 2013

Author:
Matthew Gitsham (Ashridge Business School), on Economist blog

Academic view: Sustainability schizophrenia

[T]here is still plenty of sustainability schizophrenia. Education...is one of most powerful ways to change organisations...Build a critical mass of leaders committed to the commercial and societal case for a different approach to doing business, and the broader cultural shift will accelerate...Business schools are changing their curriculums, spurred on by initiatives like the UN Principles for Responsible Management Education and the Academy of Business in Society...But...[t]here are still many schools where this kind of curriculum change is not happening...If you are a member of faculty...embed sustainability perspectives in your own work and influence your colleagues...If you are a business leader, shout even louder about the need for a better kind of business education. If you’re in the rankings or accreditation business...follow the lead of BusinessWeek and EQUIS and embed the teaching of sustainability into how you appraise business schools. And if you are investing in your own business education, ask yourself which school will most help you and your organisation to be fit for the future. [refers to Coca-Cola, Diageo, EQUIS, Google, GlaxoSmithKline, Nestlé, PepsiCo, Standard Chartered, Unilever]