British woman Samantha Morshed...represents a growing number of businesses pushing to channel Bangladesh's cheap labour into ethical, fair trade labels. She now employs more than 3,500 women in rural areas who make 30,000 items a month that are exported to developed countries and fashionable shops, including London-based retailers JoJo Maman Bebe and TopShop [part of Arcadia]. [article also refers to Metro Group, Zara (part of Inditex)]