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BASDards at the World Summit on Sustainable Development
Business Action for Sustainable Development (BASD) is the distasteful lovechild spawned from an unholy union between the International Chamber of Commerce (ICC - the world’s premier business lobby group) and the benign sounding, but very dangerous, World Business Council for Sustainable Development (WBCSD - otherwise known as Greenwash International). The initiative was launched in April 2001, with the expressed intention of ‘rallying the collective forces of world business in the lead up to next year’s Earth Summit.’ It is aptly headed by Sir Mark Moody-Stuart, retired chairman of those arch-deacons of global greenwash Shell.