...[T]wo employees from the nutrition division were keen to establish a project focused on alleviating micronutrient deficiency. Often referred to as the ‘hidden hunger’ micronutrient deficiency is a particular form of malnutrition where individuals do not receive the essential recommended intake of vitamins and minerals...More than two billion people worldwide are affected by the deficiency...BASF partnered with the Swiss foundation the Global Alliance for Improved Nutrition (GAIN) who brought expertise in nutrition programmes and in bringing together public and private partners...The Kenyan project was launched in 2002 and focused on making a fortified edible oil nationally available...It is estimated that more than one million undernourished people are currently being reached by the programme.