Global warming is real and needs to be addressed now. Rather than bash or mourn the defunct Kyoto Protocol, we should start taking the small steps to reduce carbon dioxide emissions today that can make a big difference down the road. The private sector already understands this, and its efforts will be crucial in improving fossil fuel efficiency and developing alternative sources of energy. To harness business potential, however, governments in the developed world must create incentives, improve scientific research, and forge international partnerships.