"How can we decide whether fashion brands MeasureUp?", 21 July 2014

Rarely do many months pass by without a new scandal about working conditions in the fashion industry hitting the headlines...MeasureUp.org.uk was born out of a desire to shop more responsibly in the face of some of these shocking stories – and out of a frustration at the lack of reliable and easily accessible information out there about how to compare the ethics of different fashion brands...MeasureUp was designed primarily with consumers in mind.  In just a few minutes, users can quickly and easily check how dozens of brands measure up against ten simple indicators. The indicators provide a picture of how the companies treat workers in their global supply chain.  They look at points such as whether companies have an ethical code of conduct, how transparent they are in telling us where their goods are made and how they check up on their supplier factories. We have chosen initially to focus on the conditions of workers in factories...At MeasureUp our four key aims for our indicators are that they should be: Simple and comparable...Meaningful and readily understandable...Objective...An encouragement for companies to get better...