A group of prominent World Economic Forum business leaders today issued a call to their peers to join collaborative efforts to strengthen public governance frameworks and institutions as a core element of their approach to corporate citizenship... Signatories of the leadership statement include the Chairman/CEOs of Ayala Corporation, Diageo, Merck & Co., Microsoft Corporation, Pakistan State Oil Company (PSO), Tata Industries, The Coca-Cola Company and the big four accounting firms, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers... Neville Isdell, Chairman and Chief Executive Officer of The Coca-Cola Company, and Chairman of the International Business Leaders Forum...[said] "...better governance systems and public institutions...are fundamental to sustainable social and economic development and therefore sustainable communities and business success." [other signatories include CEOs of VimpelCom, Olayan Financing, Nike]