In 2004 a group of World Business Council for Sustainable Development (WBCSD) member companies set about helping business to understand why they should be thinking more about water. The result, a series of scenarios entitled Business in the World of Water - WBCSD Water Scenarios to 2025, looks at possible futures for business and society and will be officially launched at the forthcoming World Water Week (Stockholm, Sweden, 20-26 August 2006)... Multinational corporations are also increasingly coming under fire for overexploitation of water resources in [developing] countries. Companies such as Procter & Gamble, Unilever, Coca-Cola and Nestlé are already having to consider these issues. One of Procter & Gamble’s two main sustainability focus areas is water and it manufactures products to help with water crises in developing countries. [companies involved in project include Shell]