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Article

28 Nov 2006

Author:
Carlye Adler, Forbes

Can Corporations Save The World?

...can the once lofty and intellectual idea that businesses can save the world become a reality?...Tom Borelli, senior fellow at the National Center for Public Policy Research, says companies are ill equipped to tackle the world's problems...Many argue, though, that in today's society, working to improve social welfare is just another investment that corporations can--and should--make. More and more, the lines that have divided the public and private sectors are becoming blurred. Take Steve Case, the co-founder of AOL (part of Time Warner), who is now trying to change the way both for-profit businesses and nonprofit entities operate. He's promoting a model in which each borrows a page from the other...In this new world of corporate citizenship, many enlightened firms have also found that behaving with "more human ethos" is also good business...[refers to Hasbro, Levi Strauss, GlaxoSmithKline, Mattel, Ben & Jerry's (part of Unilever), Body Shop (part of L'Oréal), Tom's of Maine, Wal-Mart, BP, Google]