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Article

9 Dec 2011

Author:
Dr Susan Mboya of Coca-Cola in Business Fights Poverty

Coca-Cola: Empowering Women Through Business

Coca-Cola…is one of a growing number of businesses recognising that there is both a strong business and development rationale for supporting women economic empowerment through our value chains. In September 2010…Coca-Cola…pledged to empower 5 million women entrepreneurs throughout Coca-Cola's global system by the year 2020 – an initiative we now call 5BY20...We are…providing women entrepreneurs with access to retail opportunities, and to retail assets, access to finance, access to business skills training and mentoring and networks. Across the Eurasia and Africa region, we are piloting various projects under the 5BY20 umbrella, providing access to retail assets in Nigeria and South Africa, training new or existing women entrepreneurs in business practices and financial management in Turkey, and Egypt, and teaching small scale farmers how to maximize their crop yield in Kenya and Uganda...It is still early days but we are seeing encouraging results as our value chain grows stronger and the women we support are able to improve their incomes...