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Article

29 Aug 2013

Author:
Matthew Tharrett, Queerty (USA)

Coca-Cola Shuns Olympic Boycott, Says Sponsorship Has “Positive Impact”

[A] demonstration…organized by Queer Nation…call[ed] for [Coca-Cola] to withdraw its sponsorship of the Sochi Olympics, and to “publish and publicize its LGBT employment policies” throughout their Russian-owned and operated websites and facilities…Coke…released a statement shortly after claiming that “a more positive impact can be made through continued involvement, rather than by sitting on the sidelines.”…“As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion and diversity through both our policies and practices. We do not condone human rights abuses, intolerance or discrimination of any kind anywhere in the world"...