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Article

6 Jun 2011

Author:
Rupali Mukherjee, TNN [India]

Coca-Cola uses solar cooler to push rural sales [India]

Sales of soft drinks have long been stymied by erratic power supply, but an environment-friendly innovation developed by Coca-Cola India…promises to change all that…Coca-Cola India plans to offer an entire range of its…soft drink products to markets deep in the hinterland, even where there is no electricity. 'eKOCool', a chest cooler, developed internally by the Indian arm of the…multinational, operates exclusively through solar energy…Says…Coca Cola India: "The eKOCool is an outcome of our technical team's persistence to use renewable energy for operating cooling equipment…