The Coca-Cola Co. has agreed to continue discussions with an Atlanta-based human rights group, led by veteran advocate Joe Beasley, to consider expanding Coke’s philanthropic and diversity practices in Brazil...One catalyst for the budding movement is the global attention that’s to focus on Brazil during the 2014 FIFA World Cup and the 2016 Summer Olympic Games...“We’re challenging Coca-Cola to be good corporate citizens and to provide a fair extension of their domestic and social responsibility practices for Afro-descendants,” Beasley said in a statement. Beasley wants to establish a financial commitment from Coke to address the concerns and begin implementing a program in September...Atlanta-based Coke has significant interests in Brazil...[as it] is the company’s fourth-largest Market... [and the company is] a major sponsor of the 2014 FIFA World Cup and the 2016 Olympic Games...