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Article

1 Jan 2007

Author:
[case study] B. Rao, S. Bhaskaran & I Saravanan, ICFAI Business School

Colas in India: The Pesticide Residue Controversy

In 2003, following an analysis on bottled water manufactured by the cola companies, CSE (Centre for Science and Environment)...had released a report stating that colas contained four toxic pesticides...in quantities far exceeding allowable limits... The cola companies refuted the allegations and confirmed that their drinks are safe to consume and since there is no regulation on pesticide content in soft drinks, they had not violated any law. The controversy led to public awareness campaigns and partial bans, restrictions and seizure of soft drinks from bottlers and stockists... The issue had not died down, but had ignited a serious health concern among the consumers in India, which could only be settled when the government sets enforceable standards for pesticide residue content. [refers to Coca-Cola, Pepsi]