The World Economic Forum, Member companies and the United Nations today launched two initiatives to facilitate further and deeper private sector support to humanitarian relief operations. The first initiative is a set of ten high level Guiding Principles designed to steer both the private sector and humanitarian community as they work together to provide effective relief to those in need. The second initiative is a unique, pioneering example of collaboration between several companies and the humanitarian relief sector. Agility, TNT and UPS, three leading logistics and transport companies, are joining forces to help the humanitarian sector with the logistics of emergency response to large-scale natural disasters.