A new movie...seems set to reignite the whole debate around ‘conflict diamonds’, the issue that, in 2000, gave rise to the Kimberley Process... Indeed, jewellery manufacturers have expressed considerable concern about the possible impact of the film on their sales... Tiffany’s CEO, Michael Kowalski recently told an analysts meeting that "It's a tough movie ... it will raise a lot of questions." Guy Leymarie, CEO of De Beers agreed that, "It is absolutely a concern for us."... Kimberley Process Certification Scheme (KPCS) has had a significant impact on the problem of so-called ‘conflict diamonds’... Continuing improvements in the Process, and the development of the Diamond Development Initiative to tackle the very particular problem posed by alluvial diamonds, look set to drive further improvements in performance in the industry. The problem is that the KPCS was set up to address a very specific issue [conflict]... [The] countries of [West Africa] are not, for the time being at least, suffering from widespread conflict. They are however desperately poor, and it is this poverty that is a significant driver of the problems [of continued diamond smuggling]...