In a recent survey of corporate responsibility reporting, KPMG found that publicly listed companies were generally further advanced than companies with other forms of ownership. However, while private companies may not report on this area of performance as frequently, their ownership structure offers certain advantages when it comes to pursuing strategies that take account of social and environmental impact...Even if they are not listed, sheer size and brand recognition can put private multinational corporations under as much scrutiny as publicly held companies. Activists are ready to campaign against any corporate practices they deem environmentally or socially damaging, whether their target is a publicly listed entity or not. [refers to Maersk, SC Johnson, Wates, Koch Industries]