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Article

17 Jan 2005

Author:
Adam Geller, Associated Press

Corporate giving to tsunami victims soars to $180M [USA]

Companies say they're [contributing to tsunami relief] because the need and scope of the tragedy cannot be ignored. But their generosity also is being driven by a strong push by employees at many firms to respond to the disaster, and companies' own desire to improve their standing with consumers, experts say. [refers to Pfizer, Merck, Coca-Cola, Microsoft, Hifn, Chubb Corporation, Amazon.com, Starbucks, Intel]