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Article

16 Nov 2009

Author:
John Rumsey, Financial Times

Corporate social responsibility: Businesses that engage with society [Brazil]

Grupo Orsa, a…forestry products company, supports a new treatment, which is improving the outlook for… [premature, low birthweight] babies… “Kangaroo Mum” [which] borrows the idea of the pouch and alternates time on a ventilator with time on the mother or other relative…has been adopted by Brazil’s public health service as government policy, Sérgio Amoroso, the chief executive, says…socially responsible investing…in Brazil…is evolving fast…Natura, a cosmetics company…is a pioneer in environmentally responsible investing…putting biodiversity at its heart, says Marcos Vaz, director of sustainability…the company has become carbon-neutral through a broad programme to reduce its emissions…Petrobras, the oil producer…has…an extensive cultural, sporting and social programme…Petrobras has also sought to reduce its carbon footprint by combating deforestation and improving land use.