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Article

7 Apr 2010

Author:
William Fisher, Truthout

Corporate Social Responsibility: Wisdom or Window Dressing?

Truthout contributor William Fisher talked with Chip Pitts, one of the world's leading authorities on [Corporate Social Responsibility]. In this interview, Professor Pitts answers key questions…Professor Pitts currently serves as…adviser to the UN Global Compact and the Business and Human Rights Resource Centre…[Questions include:] Do any companies have long histories and demonstrable achievements from their use of CSR?...How is CSR evaluated?...What are the roles of chair, board, CEO, CFO, shareholders, employees, etc. in making CSR a company-wide practice?...How do you make CSR part of the corporate culture? [refers to Cadbury, Ford, General Electric Hewlett-Packard, J.C. Penney, Nokia, Sears, Tata, Unilever, Wal-Mart]