Sean Carey talks to Daniel Litvin - author of Empires of Profit: Commerce, Conquest and Social Responsibility - about whether corporate social responsibility can survive the recession…[Daniel Litvin says] there will be a temptation to downgrade CSR…[He] think[s] it would be a disaster if all the efforts to make big business ethical were discarded just because of the credit crunch - particularly since it was caused by an ethical failure in the first place. [refers to Anglo American, Glaxo SmithKline, McDonald’s , Marks & Spencer, Nike, Reebok (part of adidas), Sainsbury, Shell]