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Article

23 Jan 2012

Author:
World Food Programme

Davos and the Power of the Private Sector

The annual meeting of the World Economic Forum in Davos...is a reminder that the private sector has the power to help shape the future of the world for the better. One of the ways this can happen is through public-private partnerships, an area in which WFP has led the way…Here…are...[some] partnerships through which WFP is enabling the private sector to join the fight against hunger…Coca Cola is working…to produce a nutritionally enhanced juice drink… given to children in Colombia as part of the schools meals program…WFP is teaming up with PepsiCo and USAID to develop a specialised nutrition product for children in Ethiopia. Project Laser Beam…brings together Unilever, Kraft Foods, DSM and the Global Alliance for Improved Nutrition (GAIN) to reduce child malnutrition…in Bangladesh…The rap star...[50 Cent's] latest venture – a line of energy shots called Street King – has a close tie-in with the fight against hunger. For every purchase of the drink, one meal is donated to WFP to feed a hungry child.