Dr. Daniel Vasella, chief executive of Novartis, the Swiss pharmaceutical giant, attracted attention in Europe when he questioned Secretary of State Condoleezza Rice in a videoconference at the recent World Economic Forum in Davos, Switzerland. He asked whether the United States was "playing into the hands of enemies" through its tactics in fighting terrorism...."You cannot fight a war without casualties and without taking prisoners. But other questions remain, like, Do you torture? We, the open societies in the world, have to apply the strictest standards. We need to treat people with respect...We have to be thoughtful about the fact that poverty and the lack of education are excellent breeding grounds for terrorists...I know that some of my fellow C.E.O.'s believe they should not express themselves on political issues at all. They should just do business. I think that is not the right attitude..."