abusesaffiliationarrow-downarrow-leftarrow-rightarrow-upattack-typeburgerchevron-downchevron-leftchevron-rightchevron-upClock iconclosedeletedevelopment-povertydiscriminationdollardownloademailenvironmentexternal-linkfacebookfiltergenderglobegroupshealthC4067174-3DD9-4B9E-AD64-284FDAAE6338@1xinformation-outlineinformationinstagraminvestment-trade-globalisationissueslabourlanguagesShapeCombined Shapeline, chart, up, arrow, graphLinkedInlocationmap-pinminusnewsorganisationotheroverviewpluspreviewArtboard 185profilerefreshIconnewssearchsecurityPathStock downStock steadyStock uptagticktooltiptwitteruniversalityweb
Article

1 Nov 2005

Author:
Mark Belanger, Jon Franklin, Andrew Moschetti and Maya Sultan of F.W. Olin Graduate School of Business, Babson College [USA], and Walden Asset Management

[DOC] Corporate Social Responsibility

The objective of this report is to add evidence to the case that Corporate Social Responsibility (CSR) makes good business sense. The evidence provided is in the form of quotations from the leaders of today’s global business community. [statements on supply chain from adidas-Salomon, Baxter Laboratories, Dell, Ford, Gap, HP, Nike, Reebok; on diversity from Allstate, American Airlines, Dell, Eastman Kodak, Exelon, IBM, JPMorgan Chase, PepsiCo, Procter & Gamble, RadioShack, Raytheon, Sara Lee, Time Warner, Xerox; on environment from Alcoa, AMR Corporation (American Airlines), Bank of America, BP, Coca-Cola, Daikin Industries, DuPont, Exelon, Ford, General Electric, General Motors, International Paper, Johnson & Johnson, Office Depot, Pinnacle West Capital Corporation/Arizona Public Service, PPL Corporation, Sunoco, Swiss Re, Target, Unisys; on HIV/AIDS from Bristol-Myers Squibb, GlaxoSmithKline, Merck, Pfizer; on community relations from IBM, Whole Foods; on education from Cisco, EMC Corp., Hammerson Property, Microsoft; on reporting by Dow; on sustainable development by Entergy]