The adoption of Corporate Social Responsibility (CSR) policies is no longer a matter of voluntary practice on the part of business…[I]ncreasingly CSR is also subject to legal pressure and legal enforcement, not necessarily in the form of conventional state regulation but rather through indirect state pressure and through the use of private law by private actors, sometimes through highly innovative uses of law. This paper analyses and critically assesses the market forces pressing for CSR. It then demonstrates the range of mechanisms being used to foster and enforce ‘voluntary’ CSR through law…The paper demonstrates a widening range of governance methods being brought into play to form a new corporate accountability. [refers to Shell, Nike, Wal-Mart, Freeport McMoRan Copper & Gold, Total, Google, Yahoo, BP]