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Article

17 Jan 2008

Author:
Daniel Franklin, Economist

Economist special report on corporate responsibility [subscription required]

Since there is so much CSR [Corporate Social Responsibility] about, you might think big companies would by now be getting rather good at it. A few are, but most are struggling...This special report will look in detail at how companies are implementing CSR. It will conclude that, done badly, it is often just a figleaf and can be positively harmful. Done well, though, it is not some separate activity that companies do on the side, a corner of corporate life reserved for virtue: it is just good business. Articles in the special report: - CSR in the mainstream [refers to Marks & Spencer] - The virtues of CSR [refers to T&T, Coca-Cola, IBM, KPMG, Goldman Sachs] - CSR's effectiveness [refers to UN Special Representative John Ruggie, UN Global Compact, Unilever, Goldman Sachs] - Risk, and managing it [refers to Wal-Mart, Yahoo!, Unocal, Talisman, Nike, Levi Strauss, Timberland, Anglo American, GlaxoSmithKline, Novo Nordisk, Mattel] - CSR's changing climate [refers to United Technologies Corporation, DuPont, Standard Chartered, Patagonia, REI, General Electric] - The ethics of consumers [refers to ABC Home Furnishings, Timberland, Sainsbury's, Tesco, Marks & Spencer, Wal-Mart - CSR goes global [refers UN Special Representative John Ruggie, Natura, Aracruz, Tata, PetroChina, BP, ABN Amro] - Getting CSR right