...[The United Nations Development Programme] has partnered with IKEA Foundation in a project that aims to help build the self-reliance and financial skills of over 50,000 women in 500 villages in three districts of Uttar Pradesh, India’s most populated…but least developed state. The partnership programme, to which IKEA has pledged €30 million, aims to promote this target group's financial literacy…However, this does not mean, that more modest efforts such as the Women's Literacy Project of Gulabgarh should not continue striving to reach out to the women of other more isolated rural areas...[refers to Starbucks, Wal-Mart, Carrefour]