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Article

5 Sep 2006

Author:
Jane Bradley, Edinburgh Evening News

Ethics man sets store by a social conscience [UK]

...there is no shortage of choice for [consumers] wanting to go green...And in the stock market...the amount of money invested into ethical funds is at an all-time high... There are currently around 75 ethical funds in the UK - ranging from "dark green", where companies are blacklisted because they are involved in non-ethical pursuits...- to "light green" funds, where companies are chosen based on the best ethical performance in a sector... Last month, ethical consumerism was given another boost when it was revealed that Marks & Spencer's ethical marketing campaign promoting Fairtrade clothing and beverages by urging shoppers to "look behind the label" had been hailed as its most successful ever... Amnesty International's programme director for Scotland, Rosemary Burnett, said:... "...increasingly people are choosing to buy products which are ethically sourced and from companies that respect human rights." [also refers to Product Red products by Motorola, American Express, Giorgio Armani, Converse (part of Nike)]