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Facebook, Unilever to study Internet adoption in rural India [India]
Unilever has partnered Internet.org, a Facebook-led alliance, to study how Internet adoption can be increased in rural communities in India. As an initial step, Internet.org and Unilever will carry out a comprehensive study to examine the opportunities to increase internet adoption in rural communities. Apart from infrastructure and cost -- which are known barriers to connectivity, the partnership will carefully evaluate other educational and cultural factors that limit Internet use.