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Article

30 Aug 2012

Author:
Portugal News Online

Food company prepares for poverty in Europe

Anglo-Dutch consumer goods company Unilever is looking to learn from its marketing experience in Asia by selling some products in smaller, cheaper packages with the objective of accommodating the pockets of cash-strapped European consumers pushed further and further into poverty by the debt crisis...“Poverty is returning to Europe,” chief of Unilever Europe Jan Zijderveld...[said]“If a Spanish consumer now only has 17 euros on average to spend per shopping trip, we can’t sell him a washing powder that costs half of that budget,” Zijderveld was further quoted as saying...Unilever is forecasting that the debt crisis will not be a short-lived affair, saying it is already selling washing powder packages that last for only five washes in Spain, while in Greece it is offering mashed potato portions and mayonnaise in smaller sizes.