The seemingly intractable problem of long overtime hours in China had been the subject of discreet discussions among a number of retailers for a long time. In response, Impactt suggested convening a group to work together towards a shared solution... The project set out to reduce overtime by improving efficiency, human resource management and communication between management, supervisors and workers. It presented a new approach to improving labour standards, focusing on presenting a clear business case to factory managers and supporting change over time, rather than demanding immediate compliance. [companies involved: Debenhams, Hennes & Mauritz, Kingfisher, New Look, Pentland/Ellesse, Sainsbury, Body Shop, Ikea, Lambert Howarth, Marks & Spencer, Next]