Cora Daniels talks to a few executives [of General Electric, UPS, adidas, Hyatt, Akqa Mobile]...who aim to make the most of next year's Beijing Olympics...Sharon Hom, 56 [of Human Rights in China], has waged a four-year campaign targeting Olympic sponsors, holding closed-door conversations to persuade them to meet higher human-rights obligations. "The human-rights challenges in China are more complex than, say, torture, so the old-school approach of shaming and finger-pointing doesn't really work. For the Olympics and beyond, what's going to work is getting companies to understand that what's good for shareholders and what's good for human rights is actually the same: a sustainable population or consumer base..."