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Article

8 Jun 2011

Author:
Sonia Smith, Slate

Have a Coke and an Anti-Retroviral [Tanzania]

A new pilot program—the first of its kind—aims to make anti-retroviral drugs as easily accessible as a bottle of soda by tapping into Coca-Cola's established delivery network throughout Tanzania…The beverage giant, which opened its first bottling plant in Tanzania in 1952, has spent decades finding the most efficient way to reach distant villages and adapting to changing roadway conditions. Through three local bottling franchises, the company is sharing its distribution routes with the government supply-chain agency. The program, a public-private partnership that is now being tried in nine of the country's regions, lets MSD [Medical Stores Department] use Coca-Cola's delivery maps and distribution partners to create a new delivery model, with the aim of moving drugs around the country more efficiently.