By buying put options, or shorting a stock, the hedge fund [Boycott Vulnerability Ratio (BVR)] hopes shares will fall, in effect punishing a company for what it calls "misdeeds" and profiting all the while...The London-based fund's first target is Coca Cola...The company has defended and/or clarified its position on many of its supposed violations, and flatly denied some of the more outrageous claims (such as the use of "illegal armed groups" in Colombia). [also refers to Microsoft, ExxonMobil]