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Article

25 Jan 2013

Author:
Environmental Leader

H&M and WWF Develop Global Water Strategy

WWF and H&M have entered into a three-year partnership to develop a global water strategy that will be implemented across the fashion retailer’s 48 national markets and 750 direct suppliers. During 2012, WWF and H&M performed a comprehensive evaluation of all H&M’s efforts and challenges in connection with water...H&M designers and buyers will receive additional training about wet processes and how raw material production affects water, and take other measures to improve internal water efficiency. The company says it will measure water impacts across all of its operations and supply chain. H&M will initially work with the 190 suppliers manufacturing the majority of its products to improve their water stewardship practices...WWF and H&M will work in collaboration with public policy makers, NGOs, water institutions and other companies to support better management of the Yangtze river basin in China and Brahmaputra river basin in Bangladesh.