…Daniel de Carteret talks to H&M’s social sustainability manager, Anna Gedda, about minimum wages, industrial relations and how far the company can use its influence to effect change…”The vision that we have is that a fair living wage should be paid by all our suppliers. It is very much a collaboration between us and our suppliers…[W]e are very much aware that although we are big buyers…we cannot change the industry alone. Working with wages will…require collaboration; the suppliers that we work with, industrial organizations, trade unions and not least the governments…[W]e think what we can do as a buyer is really to show our support for the industry and that we are there to stay. But in order for us to be able to stay we also want to see that improvements are happening when it comes to industrial relations…”