We do not recognise ourselves in the picture of H&M given in the Kalla Fakta programme since it contains a number of incorrect statements and conclusions about H&M and our work. The programme is based around the idea that H&M’s competitors are better than H&M when it comes to the issue of a living wage, and H&M is portrayed as not supporting a living wage in our Code of Conduct. This is not correct. Obviously we feel that people must be able to live on their wage, and our Code of Conduct has the same level of ambition when it comes to the wage issue as other companies’ codes of conduct: that a statutory minimum wage is the basic requirement, with the aim that this wage shall be possible to live on. Our Code of Conduct is based on the UN Declaration.