Christine Bader’s thought-provoking book, “The Evolution of a Corporate Idealist: When Girl Meets Oil”... argues that [companies' focus on profits over "good deeds"] may be changing, at least among some of the people who work at these companies...The new realities of rapid globalization have helped make corporate morals de rigueur, Ms. Bader argues. Formal C.S.R. programs began popping up in the 1990s, a phenomenon that Ms. Bader suggests was propelled by the rise of the Internet. Now, an industrial disaster is more likely to be live-blogged to readers, shareholders and decision makers around the world...Ms. Bader’s book, to be released later this month, is a good primer on the C.S.R. phenomenon...[Reflecting on the 2010 BP Deepwater Horizon oil spill in the Gulf of Mexico]...What she realizes is that a “flawed and complex” corporation like BP may well be “advancing human rights in some ways while compromising them in others.”...[I]f the book doesn’t leave one convinced that every multinational has suddenly developed a guiding conscience, it does offer some encouragement that many are on the way.