abusesaffiliationarrow-downarrow-leftarrow-rightarrow-upattack-typeburgerchevron-downchevron-leftchevron-rightchevron-upClock iconclosedeletedevelopment-povertydiscriminationdollardownloademailenvironmentexternal-linkfacebookfiltergenderglobegroupshealthC4067174-3DD9-4B9E-AD64-284FDAAE6338@1xinformation-outlineinformationinstagraminvestment-trade-globalisationissueslabourlanguagesShapeCombined Shapeline, chart, up, arrow, graphLinkedInlocationmap-pinminusnewsorganisationotheroverviewpluspreviewArtboard 185profilerefreshIconnewssearchsecurityPathStock downStock steadyStock uptagticktooltiptwitteruniversalityweb
Article

21 Jan 2011

Author:
Aron Cramer, President of Business for Social Responsibility (BSR), in FastCompany

How Sustainability Will Shape Business in 2011

Here are five key trends that will shape our world in 2011. Sustainability Goals--the Bigger the Better: 2010 ushered in the era of big global commitments by big global companies, and this will only expand in 2011... Rio+20 Starts Now:...[The] Rio+20 summit in June 2012...will be very significant. Companies, civil society, and governments will assess what's been accomplished since the first Earth Summit nearly 20 years ago, and look for ways to accelerate progress... Getting Ready for Ruggie: John Ruggie, the UN's Special Representative on Business and Human Rights, is due to present his final recommendations to the Human Rights Council in June. This...[will] usher in a shift...to the field, where implementation happens. From now forward, we'll see Ruggie and Co.'s framework and guiding principles put into action in countless government agencies, companies, supply chains, communities, and partnerships...[The] principles being developed by Ruggie and his team...will immediately be considered the de facto standards against which company actions are gauged by stakeholders... Stakeholders Strike Back? ...There are...reasons to think that this era of generally constructive relations [between companies & civil society] may be about to grow more turbulent... Expect the Unexpected... [refers to Google, Wal-Mart, Unilever, Procter & Gamble]