In June...Russia’s parliament passed a law prohibiting the 'promotion of non-traditional sexual relationships' among children and young people...Businesses...are also affected by the new law...IKEA...is currently experiencing public criticism from LGBT rights groups in Sweden and elsewhere...The reason - its decision to delete a story featuring a British family with lesbian parents from the Russian edition of its IKEA Family Live magazine...In an IKEA Group statement, the company set out its position: ‘This article is published in 25 countries. Russia has a law that prevents this kind of promotion. It is a law that has been widely criticised but one that we have to comply with...’...[H]ow else might IKEA have chosen to tackle this situation? One option would have been to print the article and run the risk of a fine – challenging a bad law outright. This is...highly problematic for companies operating in such a context, particularly as Russia is a very important market for the company...Another option would be to work in cooperation with other companies operating within Russia. The ten main corporate sponsors of the Sochi 2014 Winter Olympics, which include Coca-Cola, McDonalds and Visa, are certainly feeling the heat, and have become understandable targets of campaigning NGOs. Challenging unjust laws collectively and calling for public debate on LGBT rights could be hugely effective in the long run. Alternatively, the company could have looked for a way to avoid falling foul of the law but still send out the message that as a business it respects the rights of LGBT people globally.