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Article

11 Sep 2015

Author:
Women's Feature Service, on Weekend Leader (India)

Increasing gender balance at Bloomberg makes business sense, says editor-in-chief

"More women in the newsroom was a smart business move for Bloomberg", 11 Sep 2015

As Editor-in-Chief of Bloomberg News, Matt Winkler oversaw a dedicated strategy to increase the gender balance in both the newsroom and in the organisation’s editorial coverage. He asked that a woman’s voice be included in every story, as a policy; allowed flexible work hours for parents; set specific targets every year for increasing women team leaders in the newsroom – doubling their numbers in just four years – and created a mentoring system. It’s a strategy, he says, that makes business sense, and has given the network an advantage over its competitors…In a wide-ranging interview, he reflects on how and why they pursued this transformative strategy, and its successes and challenges…