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Article

7 Jan 2016

Author:
Pritha Mitra Dasgupta, Economic Times

India: Red Label, Yash Raj Films launch India's first transgender music band

Hindustan Unilever's tea brand Brooke Bond Red Label Red Label and Yash Raj Films (YRF) have come together to launch India's first transgender music band as a part of co-branded association...This 6-member band will be called Brooke Bond Red Label 6-Pack band that will make six songs. YRF will make six music videos featuring Sonu Nigam and the band. Brooke Bond Red Label spokesperson, Shiva Krishnamurthy said, "Brooke Bond Red Label believes in making the world a more welcoming place and we encourage people to live those little moments that bring us all closer by breaking barriers over a cup of tea. This time we chose the medium of music to spread this message."