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Article

31 Oct 2011

Author:
Lalitha Vaidyanathan of FSG in Guardian [UK]

Indian companies' embrace of shared value project will boost inclusivity

For our most recent publication on creating shared value in India, FSG researched shared value efforts in India – and...found many innovative efforts that are creating economic value while contributing to meaningful and sustained social impact at scale. In healthcare, companies such as General Electric and Vaatsalya are creating shared value by extending rural access to healthcare and developing innovative medical devices tailored to low-income populations. In agriculture, companies such as Jain Irrigation and Amul are increasing agricultural productivity and collectivising small and marginal farmers while generating lasting economic value. Finally, financial services companies such as PayMate and The State Bank of India are working to bring formal services to the unbanked. What differentiates the above examples from traditional CSR is that the core assets of the business are being leveraged to create large-scale, sustainable social change...[C]ompanies can meaningfully contribute to building an inclusive society...[also refers to Tatas, Infosys, Wipro]