...In 1990, GE teamed up with Wipro Ltd., a Bangalore software provider, to manufacture and distribute a low-cost ultrasound machine….In 2007… Indian activists claimed GE.. had violated the assurance… that their machines would not be used for sex determination….At present, a single sale of GE ultrasound equipment goes through up to five internal checks…This is a good example of a company with a strategy to deliver business in a country taking into account human rights and the specific cultural context, and when things go wrong, to adapt that strategy accordingly. Other examples in the media of businesses developing strategies specifically to deal with the issue of female foeticide in India includes companies like Magnum Opus – producer of the Silent Observer...Yet these examples are unfortunately few and far between...