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Article

12 Oct 2006

Author:
Kaiser Network Daily Reports [USA]

Irish Musician Bono To Launch Product RED in U.S. on 'Oprah Winfrey Show'

Irish musician Bono on Thursday is scheduled to film the U.S. launch of Product RED -- a project created by Bono and Bobby Shriver that aims to raise money for the Global Fund To Fight AIDS, Tuberculosis and Malaria by donating a portion of profits from a range of branded products...American Express, Converse, Giorgio Armani and Gap were the initial partners in the program…London's Independent [part of of Independent News & Media] in May announced that it would become the first media outlet to sign on as a partner in the project. In addition, Motorola in May announced that it will partner with Product RED...