abusesaffiliationarrow-downarrow-leftarrow-rightarrow-upattack-typeburgerchevron-downchevron-leftchevron-rightchevron-upClock iconclosedeletedevelopment-povertydiscriminationdollardownloademailenvironmentexternal-linkfacebookfiltergenderglobegroupshealthC4067174-3DD9-4B9E-AD64-284FDAAE6338@1xinformation-outlineinformationinstagraminvestment-trade-globalisationissueslabourlanguagesShapeCombined Shapeline, chart, up, arrow, graphLinkedInlocationmap-pinminusnewsorganisationotheroverviewpluspreviewArtboard 185profilerefreshIconnewssearchsecurityPathStock downStock steadyStock uptagticktooltiptwitteruniversalityweb
Article

30 Jul 2004

Author:
Aya Takada, Reuters

Japan wakes up to Fair Trade coffee

[Japan]: On the 20th day of every month, Starbucks, the world's largest coffee shop chain, serves up Fair Trade coffee as a daily special in its nearly 530 stores across Japan. The strategy is aimed at raising consumer awareness to the plight of coffee farmers in developing countries who are struggling to cope with slumping international prices. [also refers to Unicafé, Aeon, Kanematsu, Ueshima Coffee, Key Coffee, Glico Dairy Products]