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Article

8 Feb 2007

Author:
No Dirty Gold

Leading Retailers Pledge Their Gold Jewelry Will Sparkle Responsibly

...11 jewelry retailers are announcing their support for the No Dirty Gold campaign's Golden Rules criteria for more socially and environmentally responsible mining, bringing the total number of jewelry retailers supporting the Golden Rules up to 19...The companies added to the list this year are: Fred Meyer and Littman Jewelers [both part of Kroger], Ben Bridge Jeweler [part of Berkshire Hathaway], Wal-Mart, QVC [part of Liberty Media], Birks & Mayors, Commemorative Brands (parent company of Balfour, ArtCarved, and Keystone class rings brands), Brilliant Earth, Leber Jeweler, TurningPoint, Boscov's and Michaels Jewelers... The campaign also added the Target Corporation...to its laggards list... Last year, the following eight companies endorsed the Golden Rules on Valentine’s Day, one of the biggest jewelry-buying holidays in the United States. These companies are: Zale Corp., the Signet Group (the parent firm of Sterling and Kay Jewelers), Tiffany & Co., Helzberg Diamonds [part of Berkshire Hathaway], Fortunoff, Cartier [part of Richemont], Piaget [part of Richemont], and Van Cleef & Arpels [part of Richemont].