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Article

25 Feb 2008

Author:
Sarah Murray, Financial Times

Lessons in helping the world develop

...[A] growing body of MBA coursework focus[es] on the “base of the pyramid” business strategy...espoused by...academics CK Prahalad and Stuart Hart, who argue that companies can help eradicate poverty by providing goods and services for the 4bn people who live on less than $2 a day... [This and similar courses and] the theories of Profs Prahalad and Hart are part of the trend for sustainability topics in business schools. In the past few years, courses and electives have paid increasing attention to the role of business in averting climate change and to the ethical challenges of running outsourced manufacturing operations... But while these strategies fall under the term “corporate responsibility”, they tend to focus on the downside... By contrast, BoP strategies look at a potential upside – the idea that business can address issues such as poverty and disease through profit-making activities... Part of the reason this particular approach to business responsibility is so compelling is that...BoP topics clearly link the possibility of fostering development in poor countries with profit-making activities. "This is an opportunity for students to see a direct connection between business and something they're very passionate about," says Liz Maw, executive director of Net Impact... [refers to Accenture]