Coca-cola, in partnership with the 46664 initiative, will randomly place one million empty coke bottles with encouraging messages from Nelson Mandela...in the run-up to World Aids Day on 1 December...Mr Mandela's message inside the bottle reads ":..[HIV/AIDS] is not a disease any more, it's a human rights issue. It's time to break the silence...46664 and Coca-Cola are partnering to make a difference to the millions of people affected by this pandemic.